", In the mid-1990s the FDA approved Olestra, a zero-calorie fat substitute (sold under the brand name Olean) for use in place of high-fat oils and shortening in processed foods. I can’t imagine how this name got through the approval process. Ayds (pronounced as "aids") Reducing Plan Candy is a discontinued appetite-suppressant candy that enjoyed strong sales in the 1970s and early 1980s and was originally manufactured by The Carlay Company. **Yeah, but can you imagine working in a store, and having a customer come in and say, “You got Ayds?” Do you really want to answer “Yes!” to that question? *Originally posted by Vinnie Virginslayer * With great fanfare Olestra was added to the nutrition labels of snack foods, such as Lay's Light potato chips. Fortunately, all that remains of this poorly executed ad campaign is this commercial... for 30 seconds, and 30 seconds only, we can enjoy AYDS. Since the start of the AIDS pandemic, seems like that is the last name anyone with a brain would call a product they were actually hoping to sell. If customers enjoy a product, and are loyal to it, they will get over the name. I can remember when AIDS first burst on the scene and there were all kinds of Ayds jokes (sadly, I don’t remember any of them to provide an example). It seemed to work well and except for an unfortunate name that would later sound like a disease, I thought it was a good product. Apparently due to a clash with another Jif, an American brand of peanut butter, it was renamed “Cif” (pronounced “syph”) a few years ago. Because this association was not likely to end, the candy fairly rapidly was withdrawn from the market. I remember them too, the chocolate ones but never tried one. Ayds was an appetite suppressant candy with a strikingly unfortunate name. Dep Corporation, the company behind the Ayds weight loss candy, did not make any claims beyond stating that their product can suppress the desire to eat. It seemed to work well and except for an unfortunate name that would later sound like a disease, I thought it was a good product. Apple Maps pulled in data from numerous suppliers, to produce maps that drew train stations in water and highways that crossed airport runways, and that placed target push-pins nowhere near the intended destinations. The Edsel gave everybody a good laugh -- unless you owned one. We are looking at all aspects of the problem, and that includes the name.”. I added a second "drug" , the diet candy AYDS just to spice the page up a little. The product's name was changed to Diet Ayds in 1987, but trying to persuade the public that Ayds had no connection to AIDS proved to be an uphill battle. (That just sounds wrong.) I can remember when AIDS first burst on the scene and there were all kinds of Ayds jokes (sadly, I don’t remember any of them to provide an example). Oh come on. Epimetheus, I got sent home with a nasty letter for bringing Ayds to school in fourth grade. Originally marketed in the 1930s, the appetite suppressant candy Ayds suffered in the 1980s as consumers gained awareness of a fatal epidemic bearing an uncomfortably similar name. I would grab a handful and take em to school, lol. Pfizer took a reported $2.8 billion write-off on Exubera. Ayds is a name which absolutely, positively has to be changed. It stores about 120,000 products in 350 categories - both the successful and the forgotten. Jeffrey Martin acquired the Ayds marketing rights from Purex at about the time of the first report of AIDS. Mazindol or Sanorex: A Long-Forgotten Diet Drug. Yeah, but can you imagine working in a store, and having a customer come in and say, “You got Ayds?” Do you really want to answer “Yes!” to that question? What I don’t get is if it was the name, then why didn’t they just change the name & remarket it like other products do? They never did. The Ayds package is also being redesigned with a modern flair. The company tried changing its name a few times, but was ultimately discontinued. Apparently written in 1999, this page of The Naming Newsletter contains the following: The sad irony here is that AYDS diet candy has not changed its name. Well, The Onion has only been in existence since 1995 so their parody was actually written long after that date. I’m amazed that, as the above post shows, they still hadn’t changed the name by 1999. However, the Newton's size - too small for a tablet computer, too large to fit in one's pocket - made it ineffective for many, and after five years Apple discontinued the PDA owing to disappointing sales. Credit: eBay; Getty Images: Stephen Dunn, Tom Hauck/Allsport, In 2012 Slate Magazine's Farhad Majoo wrote that Microsoft's line of Zune digital media players was "the tech industry's Edsel." So, as it turned out, nobody went. In 1985 Coca-Cola announced it was retiring its familiar recipe and introducing a new beverage, New Coke, after research suggested a new drink was needed to revitalize the brand. discussion from the Chowhound Packaged Foods, Discontinued Products food community. Amazon.com : Dr Joey's SKINNYCHEWS - Premium dark chocolate candies that help alleviate after dinner cravings and promote appetite control with less than 20 calories per chew. Brand name recognition is not always a plus. I always assumed the name is what killed it. Press question mark to learn the rest of the keyboard shortcuts What's more, some cities started banning them from sidewalks. By CBSNews.com senior producer David Morgan. If at first an idea doesn't succeed, try, try again: In the early 1990s two competing product lines - Dr. George Hill Pet Drinks, out of Salisbury, N.C.; and Thirsty Dog! "Pepsi has done a lot of brilliant things in their advertising and new products," said Elliott Rossum of New Product Works. Copyright © 2021 CBS Interactive Inc.All rights reserved. Mazindol is the generic name for a diet drug made by the Swiss pharmaceutical company Sandoz. What was even worse was the "Mystery Color" ketchup, which meant you had no idea what color condiment would coat your French fries. If anything, this whole controversy has been incredible publicity for the product. If customers enjoy a product, and are loyal to it, they will get over the name. Crystal Pepsi -- a "clear" cola beverage -- was a flop, but an even weirder marketing ploy was the 1989 "Pepsi A.M." (left), a soft drink to be consumed for breakfast. The cigarette required special instructions to light - and left some users with a charcoal taste in their mouths. *Originally posted by Vinnie Virginslayer * They tried doing some damage control… renaming the product “Diet AYDS”, but considering AIDS was already becoming known as “slim disease” in Africa, that wasn’t much help. However, with the 1980s came AIDS. "But this was not one of them.". **. They were ineffective. By the mid-1980s, sales of Ayds had dropped by 50% from their heyday just a few years earlier. AYDS. On the subject of products named after sexually transmitted diseases, in the UK there was a sink scouring cream called “Jif”. Final Thoughts. According to the company, the main ingredient present in the product can cause the candies to have a reduced desire to eat food. 350 million to diet Ayds. out of business around 1983 since 1995 so parody... That fail, some cities started banning them from sidewalks understand, ’... 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